Luxury Commerce Overhaul
Rebuilt the flagship ecommerce experience with a luxury visual language, faster storefront, and higher-converting checkout.
topazery.com, Topazery (opens in a new tab)
Selected work
Work, on the record.
Commerce, service brands, publishing, and the sites behind Detroit’s tech community. Some are still live, some have been retired, and every one was built by the engineer you would be working with.
- Client projects
- 14
- Still live
- 10
- Archived
- 04
- Community partners
- 02
Case studies
Recent commissions.
Service Brand Relaunch
Repositioned the brand with clearer offers, mobile-first performance, and structured lead capture for local search.
jkunlimitedservices.com, JK Unlimited Services (opens in a new tab)
Zero-to-One Launch
Created a conversion-focused site with before/after storytelling, local SEO, and fast performance to establish credibility quickly.
sbsproperty.vercel.app, SBS Property Transformations (opens in a new tab)Hero studies
Built in 3D, course by course.
WebGL openings that assemble a home while the page loads. These are recordings; on the live sites you can drag to orbit the model and replay the build.
From the first course to the final finish
A rebuild of the SBS Property Transformations site. The hero assembles a house in seven stages, from foundation and masonry to roofing, interiors, and lights on, and visitors can drag to explore it.
- 01Foundation
- 02Masonry
- 03Framing
- 04Roofing
- 05Painting
- 06Interiors
- 07Lights on
Build right. Build prime.
The site for PrimeHaus Group, the new name of SBS Property Transformations, a Metro Detroit exterior and remodeling builder. The hero raises a modern two-story home in eight stages, from site to lights on, with dimension callouts for the cantilever, glazing, and pool, and orbits on drag.
- 01Site
- 02Foundation
- 03Steel frame
- 04Cladding
- 05Glazing
- 06Interiors
- 07Landscape
- 08Lights on
Community partners
Built for Detroit’s tech community.
Volunteer engineering for GDG Detroit and Compass Detroit: the event sites, in the open on GitHub, and still running.
GDG Detroit
Google Developer Group
Lead contributor to the Michigan DevFest website, and a hands-on React workshop at DevFest 2025.
Source on GitHub for GDG Detroit (opens in a new tab)
Compass Detroit
Innovation summits & community
Core contributor to the Compass Detroit site and the event sites behind its innovation summits, plus workshops and talks at the summits themselves.
- Compass Detroitcompass-detroit.com
- Black History Month Innovation Summitbhmsummit.com
- International Women's Day Summitiwdsummit.vercel.app
- Pride MI 2026pridemi26.vercel.app
- Michigan Hackathon 2026hackmichigan.com
- Michigan SHPE Innovation Summitmishpe26.vercel.app
More builds
Smaller work, kept on file.
Signage, storefronts, and editorial sites, some still running and some retired. Where a site is gone, the Internet Archive still has it.
Lobby directory display
A full-screen directory for the lobby of a Southfield office building: every tenant by floor and suite, a live clock, current weather and a five-day forecast, and leasing contacts.
shumunovsolutions.com, Greenfield Professional Building (opens in a new tab)
Personalization engine
A custom product personalization flow for storybooks and gifts, with analytics on engagement and abandonment.
Internet Archive, Frecklebox as archived (opens in a new tab)
Storefront refresh
Site refresh, SEO hardening, and checkout improvements for a personalized-gifts brand.
Internet Archive, Frecklebox as archived (opens in a new tab)
Catalog replatform
Replatformed a high-SKU catalog with faster search and merchandising built around how buyers shop.
Editorial system
An editorial home for a luxury jewelry brand, with clearer navigation and structured content.
Internet Archive, Topazery Blog as archived (opens in a new tab)
Site update
Iterative UX and performance improvements for a long-running stationery brand.
stationeryhq.com, StationeryHQ (opens in a new tab)
Client ledger
Every engagement, in one place.
| Client | Field | Status | Link |
|---|---|---|---|
| C Spire | Telecom · Enterprise | Live | cspire.com, C Spire (opens in a new tab) |
| DataMoon | Data · SaaS | Live | datamoon.com, DataMoon (opens in a new tab) |
| Frecklebox | Kids · Ecommerce | Archived | Internet Archive, Frecklebox as archived (opens in a new tab) |
| Greenfield Professional BuildingLobby directory display: tenants by floor, live clock and weather | Commercial real estate · Digital signage | Live | shumunovsolutions.com, Greenfield Professional Building (opens in a new tab) |
| JK Unlimited Services | Construction | Live | jkunlimitedservices.com, JK Unlimited Services (opens in a new tab) |
| Lovebook | Ecommerce · Personalization | Live | lovebookonline.com, Lovebook (opens in a new tab) |
| Neuron Publishing | Publishing | Archived | Internet Archive, Neuron Publishing as archived (opens in a new tab) |
| Paper Goods Warehouse | Ecommerce | Archived | Offline |
| PrimeHaus GroupFormerly SBS Property Transformations: original site, its rebuild, and the PrimeHaus rebrand | Construction · Remodeling | Live | primehaus-group.vercel.app, PrimeHaus Group (opens in a new tab) |
| SerendipReact Native development on BoozApp, plus smaller contributions to YourCheck | Software consultancy | Live | goserendip.com, Serendip (opens in a new tab) |
| StationeryHQ | Printing · Ecommerce | Live | stationeryhq.com, StationeryHQ (opens in a new tab) |
| Topazery | Ecommerce · Jewelry | Live | topazery.com, Topazery (opens in a new tab) |
| Topazery Blog | Content | Archived | Internet Archive, Topazery Blog as archived (opens in a new tab) |
| Your Wired Solutions | SMB | Live |
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